​RUM is committed to the goal of sustainable development, balancing social, environmental and economic considerations in how we manage our business. We apply these principles:

We work ethically
We are committed to the highest standards of personal and professional behaviour

We work responsibly
We are committed to the highest standards of health, safety and environmental performance

We work openly
We are committed to the maximum transparency that is commercially possible in our business

We work together and with others
We are committed to co-operating with employees, local communities and other stakeholders